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Both the Mercedes-AMG G 63 and the Brabus G 800 wear the same iconic boxy silhouette, but their price tags sit worlds apart. We break down every upgrade, every performance gain, and every status signal so UAE buyers can decide which G-Wagen deserves their dirhams.
The Mercedes-AMG G 63 is already one of the most theatrical vehicles money can buy in the UAE. It rumbles through Sheikh Zayed Road with a twin-turbocharged V8 roar that turns heads from Jumeirah to Downtown Dubai. So why would anyone hand even more money to Brabus - the German tuning house that takes an already extreme machine and dials every single dial past eleven? The answer, as with most things in the luxury automotive world, is far more nuanced than raw power numbers suggest.
The Mercedes-AMG G 63 is not a standard SUV with a sporty badge slapped on. It is a purpose-built performance icon that Mercedes-Benz has refined over decades into a cultural landmark. At its heart sits a hand-built 4.0-litre twin-turbocharged V8 engine producing around 585 horsepower and roughly 850 Nm of torque, routed through a nine-speed automatic gearbox to all four wheels.
The performance figures are genuinely startling for a vehicle that weighs over two tonnes and looks like a military transport. The sprint from 0 to 100 km/h arrives in under four and a half seconds. Yet the G 63 remains one of the few luxury SUVs in the world that can still wade through wadis and climb serious off-road terrain, thanks to three locking differentials and a two-speed transfer case inherited from the original Geländewagen formula.
Inside, the AMG G 63 wraps its occupants in a combination of Nappa leather, carbon fibre trim, AMG-specific sport seats, and the twin-screen MBUX infotainment system. The cabin is genuinely luxurious while retaining some of the charmingly upright, almost vintage character that makes the G-Class feel unlike anything else on the market.
In the UAE, new G 63 units from authorised dealers carry a premium that reflects both import costs and the vehicle's aspirational positioning. Used examples on dealer lots vary considerably depending on specification, age, and condition, but the G 63 has historically held its residual value better than almost any other performance SUV in the region.
The Brabus Widestar kit transforms the G-Class silhouette with dramatic carbon fibre arches and bespoke forged alloys.
Brabus was founded in 1977 in Bottrop, Germany, and has spent nearly five decades turning Mercedes-Benz vehicles into something even the engineers at AMG did not plan. The company is not a backyard modifier - it is an ISO-certified manufacturer with its own vehicle identification numbers, its own engine assembly hall, and long-standing cooperation agreements with Mercedes-Benz AG itself.
The Brabus G 800 takes the AMG G 63 as its donor vehicle and subjects it to a transformation that touches almost every system on the car. The name is not decorative: the G 800 produces 800 horsepower and over 1,000 Nm of torque, achieved through a heavily modified version of the same 4.0-litre V8. Brabus installs new turbochargers with larger compressor wheels, replaces the intake and exhaust systems, recalibrates the engine management software, and upgrades the intercoolers and fuel delivery system to handle the additional thermal and mechanical loads.
The result is a 0-to-100 km/h time that creeps below four seconds - genuinely supercar-adjacent figures in a body that still has three locking differentials and a ladder frame chassis. The top speed is electronically limited, typically to around 240 km/h, because the aerodynamics and tyres of the G-Class body shape were never designed for unrestricted velocity.
Power is only part of what Brabus sells. The visual transformation is equally significant. Every G 800 receives the Brabus Widestar body kit - dramatically flared wheel arches in carbon fibre that add meaningful width to the already imposing silhouette. The front bumper, side skirts, and rear apron are replaced with Brabus-specific components, many finished in exposed carbon fibre weave. Forged Brabus Monoblock alloy wheels - often finished in custom colours - fill those arches with an authority the stock AMG wheels simply cannot match.
Inside, Brabus offers its Masterpiece interior programme, which allows buyers to specify virtually every surface in their choice of leather, Alcantara, or exotic materials. Stitching patterns, headliner finishes, custom embroidery, and bespoke trim inlays can all be ordered to personal taste. The result is an interior that functions more like bespoke furniture than an automotive cabin.
This level of personalisation has particular resonance in the UAE market, where buyers across the luxury segment - from Rolls-Royce bespoke commissions to Bentley Mulliner builds - have long demonstrated a sophisticated appetite for one-of-one specification.
The AMG G 63 cabin blends genuine luxury with motorsport DNA - Brabus takes that brief and rewrites it entirely.
Here is where the decision becomes genuinely complex. The Brabus G 800 commands a substantial premium over the already significant cost of the AMG G 63. In broad terms, buyers in the UAE should expect to pay roughly double the price of a new AMG G 63 - sometimes more - for a new Brabus G 800, depending on specification and the exchange rate at time of import.
That premium buys the following, broken down honestly:
The AMG G 63 makes compelling sense for buyers who want the ultimate expression of the G-Class formula from an authorised manufacturer channel, with full UAE dealer support, a clear service schedule, and a warranty network that stretches across the country. It is also the sensible choice for anyone who uses their vehicle regularly off-road, since the AMG powertrain is calibrated to work within the original chassis dynamics.
The Brabus G 800 is for a different kind of buyer. It suits someone for whom the G 63, extraordinary as it is, simply does not feel sufficiently distinctive in the context of their garage or their social environment. It suits buyers who derive genuine satisfaction from the process of specifying a vehicle to their exact taste, and who understand that the premium they are paying is partly for performance, partly for rarity, and partly for the privilege of owning something that required individual craftsman attention before delivery.
It is worth noting that Brabus vehicles are available through specialist dealers in the UAE, and prospective buyers should verify warranty coverage and service arrangements carefully before purchase. The after-sales ecosystem for a Brabus is not the same as walking into a Mercedes-Benz showroom.
If the G-Class formula appeals but the price points of both vehicles feel steep, the broader luxury SUV market in the UAE offers some compelling alternatives available through Carzle's verified dealer network. The Lamborghini Urus performs the same impossible trick of combining supercar performance with daily usability, albeit in a very different aesthetic language. The Bentley Bentayga and the Rolls-Royce Cullinan offer elevated luxury at comparable or greater price points. The Porsche Cayenne Turbo GT represents perhaps the most performance-focused take on the luxury SUV concept, with handling capabilities that the G-Class, for all its theatre, cannot match.
Each of these vehicles has a presence on Carzle, where UAE buyers can browse verified dealer stock without the uncertainty that comes with private listings.
Choosing between the Mercedes-AMG G 63 and the Brabus G 800 is not really a rational exercise - both vehicles are purchased with the heart as much as the head. What Brabus charges its premium for is a combination of measurable performance gains, visual exclusivity, bespoke craftsmanship, and the quiet confidence of owning something that even G 63 owners will stop to look at twice.
If that proposition speaks to you, the Brabus premium is arguably justified. If it does not - if the G 63's already considerable performance, brand authority, and dealer support feel like enough - then the money saved could fund years of fuel, servicing, and perhaps a track day or two in something that handles corners rather than dominates them.
Either way, both vehicles represent the G-Class at its most unapologetic: a 45-year-old formula that refuses to apologise for being exactly what it is.
Disclaimer: This article is for general information only and is not legal, financial, tax or insurance advice. Prices, specifications and availability are indicative, vary by trim and GCC specification, and change without notice - confirm current figures with the selling dealer. Government fees, registration, import, customs and traffic regulations are subject to change; always verify current requirements directly with the relevant UAE authority (RTA, MOEI, Customs, your emirate's traffic department) or your insurer before acting. Carzle is a marketplace: vehicles are listed and sold by independent licensed dealers, and Carzle is not a party to any sale.
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